At the same time as the World Wide Web becomes more popular and more crowded, the number of individuals creating web sites is likewise increasing. Yet your very first excursion out on to the World Wide Web will convince you that not all web sites are created equal. Web sites run the gamut from sensational to sophomoric, from fantastic to utter failure. The reason for this inequity is simply that some people know what they are doing in fashioning successful web sites, and others do not. The creators of web sites generally fall into five distinct categories: 1. Home users creating a personal site. 2. Individuals creating a home page for their business. 3. Computer programmers. 4. Cut-rate web site "designers". 5. Web site development professionals. People creating their own personal "home page" are having fun and doing something that does not carry prime importance... so if their web site looks like an amateur effort, it is no big deal. Often, small businesses (and even large companies) will attempt to develop their own web site. This often winds up a waste of time and money, and can be disastrous if shoddy results are displayed before the public. Yet it is amazing how many businesses that would not dare trust the production of their catalogs, brochures, annual reports or print ads with anyone except experienced professionals will turn their "brochure to the world" over to utter amateurs! Despite the marketing hype of the newest "HTML editor programs" (such as FrontPage, Dreamweaver, ClarisWorks, Netscape Gold, etc.), developing an outstanding site demands experience, not just a fancy tool. We are called upon to "rescue" many sites that have languished for months while a business owner or employee (or brother-in-law or college kid down the street, etc.) fumbled around trying to learn how to build web sites. In one case, a company CEO spent three months on a web project and never got it right. Considering the executive's salary, this was an expensive mistake. Larger businesses sometimes look to their "computer department" as the logical source of a web site. This can also be a time and money wasting mistake. If you are considering turning the development of your web site over to your computer department, ask how many web sites they have developed... and ask to see the results. Even those programmers and technicians who have created a few sites are usually not adept at developing content, nor do they understand marketing positioning, image factoring, color coordinating, layout and graphic design, or the ever-changing aspects of progressive media development. Entrusting web site design to computer programmers is akin to hiring a plumber to do your interior decorating. There are a proliferating number of "cut rate" web site designers who occasionally latch on to an unsuspecting client. Generally offering drastically discounted pricing, such folks may have created a few sites but really lack the Internet management and marketing skills to properly assist a business in maximizing its online presence. Again, the proof is in the pudding. Ask to see a complete portfolio of sites that the designer has created. And ask how the designer intends to support the site once it has been created. Businesses, organizations or individuals that wish to present a polished, professional, motivational and cost-effective online presence should turn only to professional Internet management experts. ZEXAS can help you achieve maximum efficiency and impact from your web site, along with continuing support to ensure that the site is not "lost in cyberspace". ZEXAS is one of the leading web site management team in Western Washington. With ZEXAS developing your web site, you are receiving an extra team of marketing professionals who will produce a showcase online presence for your business. Our team has over 40 years experience in print production, writing, marketing and advertising, and will work with you to formulate a business Internet site that truly communicates the essence of your company. At ZEXAS, web site design is our primary business. We don't do web sites "on the side." We also don't do "clones." Your site will be an all-original creation, not a cookie-cutter rehash of someone else's home page. And we are fast and efficient. We will have a prototype for your review online within 14 days. The average timeframe for such service is 60-90 days or longer (sometimes much longer). We specialize in personal service. We are happy to meet with you at your office, pick up materials, etc. at any time. We are always available to assist with your Internet questions, and we don't speak "tech-talk" like so many other designers. We also do not offer "cut-rate" web sites. Your web site is your "brochure to the world", and should reflect quality and professionalism, standing out among the sea of poorly-designed sites on the web. When you hire ZEXAS to develop your site, you are saying that your business deserves the best. Moreoever, after the site is developed and online, we never "cut and run". ZEXAS can offer site support that no other development concern can, including meta-tagging and search engine registration, traffic-generating banners at our mega-sites, and even full-scale Internet marketing. At ZEXAS we believe in constructing "working web sites"... that is, sites that truly communicate and achieve your business objectives. We do not encourage you to buy a package bigger than you need, nor do we push silly "bells and whistles" programming that run up your design bill yet add little or nothing to your site's effectiveness (and sometimes actually impair the speed and functionality your pages). Finally, we offer our "secret weapons." We have developed and maintain several of the Internet's most exciting "gathering places." These are sites which are designed to draw visitors to a common ground, town square or online mall, and thereby funnel visitors to your web pages. ZEXAS clients are featured at no additional charge at appropriate RS Enterprises mega-sites, which currently include PetStation... All Seattle... All Tacoma... Puget Sound News... Northwest Music Network... Gig Harbor Online... with more soon to come!. The choice is up to you. You can try to do your page by yourself. Entrust your business's reputation to the college kid down the street or your brother-in-law. Hand it to your computer department. Or call the pros at ZEXAS to quickly take your business from standstill to full speed on the Net.

Your web site is your "Brochure To The World!" Who will design it? Amateurs or professionals? You can "do it yourself" and waste time and money, and still end up with a mediocre site that no one can find online. Your brother-in-law or the college kid down the street should NOT be designing your business web site. Just because someone knows computers doesn't mean they know web site design and management. Watch out for "cut-rate" web site designers. Always ask to see a complete portfolio of completed sites. What happens after the site is designed? Will your site be "lost in cyberspace?" The ZEXAS logo on your web site says you believe your business deserves the best. We are one of the leading web site management teams in Western Washington. We don't offer "cut-rate" web sites... just the most cost-effective site design. We guarantee fast, efficient, personal service. Logo enhancement is FREE with most of our packages. All of our packages include meta-tagging and registration at the top search engines. Additional full-scale marketing is available. Site hosting and/or maintenance (updates & changes) is available at the lowest rates in the Puget Sound area. All of our packages include banner ads at appropriate RS Enterprises mega-sites (All Seattle, All Tacoma, Puget Sound News, PetStation, Gig Harbor Online, Northwest Music Network). Doesn't your business deserve the best? Give ZEXAS a call today. We will be happy to discuss your project in more detail.